Big Data Room 2017-12-15T11:27:55+00:00

BIG DATA ROOM

Analysis – Strategy – Action. In real-time.

Alexandria’s Big Data Room is a room with quick access to all the information you need to make decisions and take action safely. It does not matter if your goal is to know your market, monitor your brand, propagate your communication, control the crisis or study your target audience. With our monitoring, metrics, information, and search tools, you track everything in real-time through dashboards, plus you have a team of data intelligence experts ready to reach your goal.

The result? Analysis, Strategy, and Action in the same place, in real-time

1. Analysis

Through market research, social media monitoring and data mining tools, millions of data are collected, processed and organized into one huge database. After that, we construct a unique and integrated vision of economic, demographic, social and behavioral information, in real-time.

2. Strategy

With a trained team, passionate about data and analysis, and using an own methodology, we understand beyond the usual and we build ultra-segmented
communication strategies with agility and precision. We operate with a dedicated team allocated inside our client to ensure the efficiencies of our projects.

3. Action

Using communication tools, we impact the target wherever it is, with directed messages to each audience profile and to each moment of the user’s journey, in an automatic and scalable way. Each interaction is analyzed and feedbacks our database, completing a cycle of analysis, action, and learning.

THE BIG DATA ROOM COMBINES COMMUNICATION TOOL AND AN EXPERIENCED TEAM OF DATA INTELLIGENCE FOR AGILE AND EFFICIENT ACTIONS.

DASHBOARDS:

  • Research and Data Collection

  • Metrics

  • Monitoring and Social Media

  • Alexandria and Big Data

  • Activation

What it includes

The Big Data Room can be customized with platforms and a team aligned with the profile of your business, but the basic operation includes:

5 EXAMPLES

OF WHAT WE CAN DELIVER

1. LIVE RESEARCH

Ideal for testing campaigns and approaches, conducting quick researches with the brand/product target, knowing consumer habits and collecting information in text, photo, and video (PiniOn or client's database)

2. PSYCHOMETRY

It is an advanced research methodology that allows, from the data, to evaluate the psychological traits of a certain audience. With this, our methodology can find
profiles that have direct affinities with the brand/product and answers that deepen the knowledge about varied profiles in social networks, interests, wants and
tendencies.

3. CONSTRUCT YOUR BIG DATA

With Alexandria, we can create a unique database for your brand/customer with value information collected over time through social channels, data cross-
referencing and surveys.

4. REAL-TIME MONITORING

We monitoring in real time what the public thinks about the image of a brand/product and measuring the impact of campaigns on the main social networks.

5. MICROTARGETING

We crossing-data to reach contacts considering profile, location, interest.

YOUR PROJECT

Contact us and find out how Big Data Room can help your business!